Friday, March 12, 2010

Helping the NASCAR Foundation...One Pin at a Time!

The NASCAR Foundation announces its “Big Five” service projects and how you can help!

Last week, the NASCAR Foundation – which, for those of you who are not aware, is the charitable arm of NASCAR that embodies the compassion of the NASCAR family and its commitment to serving communities – announced that it will be organizing five keystone community service projects in five different cities throughout the U.S. as the backbone of its annual NASCAR Day event this year.

NASCAR Day, which was established in 2004 as the Foundation’s flagship community service project, is an annual celebration of the NASCAR spirit that enables fans, corporate partners and media outlets to join together to make a difference in the lives of children. Since its inception, NASCAR Day has raised over $8 million for multiple racing-associated children’s charities, including Kyle and Pattie Petty’s Victory Junction camp, the Childress Institute for Pediatric Trauma and the Speediatrics racing-themed pediatric units, among others.

What makes this year so unique, though, is that NASCAR Day is now going nationwide, creating awareness of children in need in five of the major racing cities throughout the U.S., including Atlanta, Daytona Beach, Fontana, Kansas City and Charlotte. This year marks the first time the NASCAR Foundation has taken on multiple service projects of this magnitude to raise awareness for children’s causes.

While the event is still trying to find its place among the millions of other charitable events associated with professional leagues, NASCAR Day has certainly come a long way since its early days. It started small, but has grown into an event of great magnitude that has had a lasting impact on the lives of the children and families it has touched for the past six years.

Annually celebrated on the third Friday in May, this year’s NASCAR Day will take place on May 21st.

Here's how you can help:

1. Purchase a collectible lapel pin for $5 by visiting:

2. If you live near one of the "Big Five" service cities, you can volunteer your time and do things like helping build a playground at the Ronald McDonald House in Kansas City or renovating a room at the Aflac Caner Center in Atlanta.

3. Can’t spare $5? Then help spread the word about NASCAR Day! Call a friend who lives in one of these cities who may not be a NASCAR fan and let them know about the event, or post the link at the bottom of this post on your Facebook profile.

4. Become a fan of the NASCAR Foundation on Facebook at

To learn more about the NASCAR Foundation, NASCAR Day, and the “Big Five” community service projects, please visit