Field Fillers

It doesn’t matter if a race car driver has a day off. They won’t take it. Talk about stubborn! *smh* I’m beginning to see this first hand as my boyfriend Jonathan Lovero, aka my Love Muffins (ha) is a dirt track racer. They have to be CONSTANTLY doing something that revolves around speed. Whether its playing video games/simulators from the time they wake up to the time they go to bed or racing go karts on Sunday, the need for speed is something born only to a true race car driver.

It was at the suggestion of up and coming driver and 2011 Press Pass Undiscovered Elements participant Brandon McReynolds to come and check out the latest in local go-kart racing at Field Filler Fairgrounds in Concord, NC. Two Sundays ago, Johnny and I layered our clothes and braved the cold wintry conditions and attended the “JUSTIN BONSIGNORE MOTORSPORTS 51”, the first race in the 2011 year for FFC.

Televised by Weekend Warriors TV, crowds gather behind the Joie of Seating (owned and operated by two-time Busch Series champion, Randy LaJoie) headquarters to watch these karts battle it out. The karts get around this little bullring in about 6.6 seconds. Sponsored by NOS Energy Drink, Weekend Warriors TV and the Joie of Seating, the events at this track are growing more and more with the next race scheduled for Sunday, March 13th.

www.weekendwarriorstv.com/home/

http://www.facebook.com/pages/Field-filler-Fairgrounds/151295604893003

Tonya Clarkston

Should you be online?

The trading card industry is fascinating. It’s one of the few industries left that is still resistant to the idea that change and new technology can make a business more efficient and effective. Granted, many advancements have made doing business more challenging, but I believe that’s because of how retailers and distributors are implementing these changes, not because the changes themselves are bad.

I have been asked more than once by people in the industry if they should be on the Internet. I have danced around the question in the past because of the negative implications of the question. However, if I were asked that today, I would answer yes. The key objective of any business is to reach its customers. If a big percentage of your customers are on the Internet, how can you justify not being there yourself? As a business, you have to make your decisions based on how you can make it easier for your customers to do business with you. Anything else is counterproductive.

Of course, the question of whether or not you should be on the Internet is driven by price. Early adopters in the trading card industry have made ripples because everything they do is driven by being the lowest cost option for customers. While this strategy can give a short-term bump to profits, over time it erodes both the product value (extremely important for everyone in the trading card industry) and the value your business provides to its customers.

By competing solely on price, you guarantee that your customer will look around before making a purchase. If they find a better deal elsewhere, they will buy elsewhere and you have lost a sale. However, if you look at the Internet and your overall business strategy as a way to build loyalty with your customers, you can go a long way toward ensuring that you keep the largest share of your customers’ trading card spending.

Everyone needs to take a hard look at their business and decide if they are doing everything they can to make their customers loyal to them. Are you talking to them on a regular basis? Are you tracking their preferences and what products they buy? Are you making sure it’s as easy as clicking a mouse to do business with you? All of these things are accomplished by an Internet presence. It doesn’t have to be sophisticated or fancy.

Just think about the companies you do business with. What do you like best? What do you not like? Take that information and apply it to your business. The trading card industry is definitely unique…running a customer-centric business is not.

I would challenge everyone in this industry to make their New Year’s resolution finding ways to make their businesses work harder for their customers instead of the other way around. The more you do for your customers, the more likely they are to resist spending their money elsewhere.

Terri Rehkop

What Do I Have To Do To Get You People Like Me?!

Meet Jimmie Johnson, the best NASCAR driver in the world for the past five years. Is he really that good behind the wheel? Oh yeah. Is he a nice guy? He is indeed one of the nicest and most genuine guys in the sport. But when he’s introduced before the race, do fans go crazy over him? No.

To many, it seems odd that Jimmie has not been as successful at capturing fans as he has been at capturing championships. Jimmie may have a lot to offer, but he’s missing something that keeps him from being a driver fans can really latch on to. Perhaps a trip to Oz is in order so that the wizard can give Jimmie what he’s missing: an imperfection.

Think back to the “good ol’ days” of NASCAR and you think about guys like the Intimidator, the Ironman, the Bandit, the Silver Fox, Jaws, and the King. Back then, drivers seemed more genuine and thus fans made connections with them. The drivers were regular people who had imperfections and weren’t afraid to show emotion on and off the track. Nowadays, drivers are “brand ambassadors” that are programmed to thank Chevy, smile, compliment their teammates, smile, and take a drink of Coca Cola (remember to turn the bottle so the logo is showing for those practicing at home). Fans aren’t ignorant, and they see through the charade, and I imagine that it only frustrates them as it does me. Stop talking like robots and tell us how you really feel before I change the channel back to Swamp People!

In the current crop of NASCAR drivers, only a handful of drivers break this mold. Kyle Busch, Tony Stewart, and Kevin Harvick are three that come to mind, although Carl Edwards gets a nod for his creative sponsor plugs and occasional “choke hold”. You can hear signs of emotion from these drivers when they talk, and you see their tempers get the best of them on the track. Fans get this, and it is part of the reason Kyle’s fan base has grown so quickly. When someone cuts me off on the highway, I get mad and want to retaliate, although laws often prohibit this. When you see a driver do that in a race, it excites you because you understand his frustration.

Unfortunately for Jimmie he is just too perfect, and it’s hard for fans to relate. Jimmie is like that overachieving friend…the one who got his PhD and has a weekend house in the mountains before he turned 30. People that are “perfect” only make you feel bad about yourself, so we tend to avoid them. Think about your close friends. Are they ten times better than you at everything, or do you tend to surround yourself with people who have just as many faults as you? Being a fan works the same way. I like Carl because I get his sense of humor, I understand his rage, and he seems genuine.

In order for Jimmie to win over fans, I have decided to start a list of things he can do to prove he isn’t perfect:

• Arm-wrestle Joey Logano’s dad
• Start the tradition of doing a cartwheel after a victory
• Do his victory burnout before the race
• Thank Home Depot during post-race interview
• Pay people to vote him as the Most Popular Driver (similar to Dale Jr’s method of winning eight titles in a row)
• Divorce Chandra and propose to Danica
• Kidnap Carl Edwards baby

We want to hear from you! Tell us what you think Jimmie should do to win over some fans. We may even pick the best idea and send you a prize…wink, wink!

Jesse Leadbetter

Playoffs!

The 2010 NASCAR recently ended with Jimmie Johnson winning his unprecedented fifth consecutive championship. This was a little different for Jimmie because on the final race he wasn't in the lead and had to come from behind to win. The Chase for the Cup was created to help give the NASCAR season a bit more excitement towards the of the season but this was the first time it achieved its goal. I like the idea of making a playoffs for NASCAR but personally I'd wish that NASCAR would make it even more of a playoff atmosphere.

NASCAR is having a bit of a ratings slump and it carried over into the Chase as well. The races for the Chase had less ratings that previous year and even less ratings that earlier races in the season. The ratings were down even with three different drivers having a legitimate chance to win the championship on the last race. This is just a weird phenomenon to me, in other sports the playoffs and championship games or tournaments get much higher ratings.

I think the solution lies in the differences between other sports and NASCAR. In other sports it is win or go home in the playoffs. In NASCAR if you qualify then you get to race any of the Chase races, even if you aren't in the Chase. Why not make an actual elimination-style playoffs. You take the top 16 drivers and the last seven races and make it a true playoff tournament. The two lowest finishing drivers get eliminated every week and then the final four race in the last race to see who is crowned champion. Don't worry about points, the best finish takes the trophy. You could even have a wild card type event leading up to the last seven races so you could have ten races in the Chase.

In my opinion this would get more people to watch the Chase and help get NASCAR back some of the its lost ratings. It would also make for some great television.

Trevor McGregor

One Race To Go!

Well folks, it’s down to one races and three drivers. With the excitement of the beef between Gordon and Burton two weekends ago in Texas, (Did you guys see the brawl? It was AWWWWE-SOME!) and the excitement in Phoenix fans are sure to tune into the Homestead events this weekend to see if Denny Hamlin holds onto the points lead or if Kevin Harvick or Jimmie Johnson can catch him.

Hamlin started off the year a little rough with him having to have knee surgery in April. Amazing everyone, Hamlin got in the car the next week and got his first win of the year two weeks later, all the while still nursing his knee back to health. Quite a feat I have to give him the credit for. Not quite sure I could’ve handled 250 laps with a “peg leg” that’s for sure.

Needless to say it’s going to be an interesting last race! Can the young overtake the old-er? Can Jimmie and the #48 crew do the unthinkable and take back the lead to win consecutive championship number five? A feat that’s never been done once in the history of NASCAR? Or will a quiet third place Harvick step up and capture the title? I for one will be glued to the TV watching to find out.

Tonya Clarkston

Life After Five...

Let me start off by saying this is not going to be your typical Press Pass blog about trading cards, die-cast or NASCAR racing, I have worked for Press Pass Inc. for about 12 years and have moved through the entire office working in all departments except the Art Department and trust me you don’t want me to go there! I am now located in the Customer Relations department and look forward to excelling there and making my knowledge stronger with this business.

With that said, I do enjoy my work at Press Pass Inc. although my greatest passion is animals. After a long busy day I exit the Press Pass building and head north on I-77 towards Lake Norman where I reside and I retire to taking care of my 2 dogs and cat Macy, Biff and my adopted dog Major whom I rescued from a neighbor from being PTS! Major was severely abused at the young age of 2 or 3 by a mean male person, so he has issues with certain men but loves women. Since I have adopted him he has changed so much and has become a great companion. His only flaw is that he is terrified of thunderstorms! During one storm back this summer he ran out of the house and down my neighborhood street. I looked for hours for him and just knew he was gone. I continued to call out his name over and over again and finally heard his cry coming from a home under their deck, he was so afraid he would not come out! So the homeowner allowed me to go under their deck and coax him out, it took a lot of time and reassurance on my part but he finally jumped in my arms like he was holding on for dear life. That’s when I knew I made the right decision to take him in.

Along with my animals I also care for pets working my second job “Pet Sitting”. When I got into pet sitting it was something I thought I would like to do in my spare time (what little I have) and boy have I loved it so far. I have been at it for almost 2 years now working week nights and weekends for clients that are on vacation or just have another occasion to be away from home. It is really rewarding to visit the pets at their homes or stay over night with them and make sure they are well and happy for the hour or night I am with them each visit.

Most of them are really glad to see you when you arrive, just to see someone, anyone since their masters are gone away. Its fun and relaxing for me because you get the calmness and unconditional love from these pets no matter what kind of day you are having and no matter how many times you have to poke them with medication or injections for what ever they may need it for. I have found myself on occasion saying I will feel a lot better about whatever is bothering me that day or night once I visit “Cody, Maddie, Roxie, Tinkerbell or any of the other 114 pets I care for regularly. They have become like my step children and I find you can have the greatest love for those little fur babies and miss them when its time to leave that visit, but knowing you will be back the next day, night or in a few weeks gives me a good feeling.

The pet sitting is not limited to just dogs and cats, I also care for a 40-50 pound pot belly pig named Daisy, who has finally warmed up to me and stopped charging at me when I let her out of her luxury room to go outside and an African Grey bird named Pickles that recites to me the “Meow” sound of the owners cat Spooky! The first time I heard that bird say “Meow” and “here kitty kitty” I thought someone else was in the home. I have had so many laughs and fun times with this part-time job to fill my spare time.

So there you have it my life outside of Press Pass trading cards! It keeps me busy and sometimes when I don’t want to be busy but I love it and knowing those little ones need the care of someone when they are home alone!

Lisa Shelby

Five Star Autographs

I’m not a writer by any means. I don’t blog, I rarely tweet; it just isn’t something I do often. Funny for someone whose job is opening her big mouth everyday and communicating with people to get cards approved huh? Give TC a pencil to draw- I’m good for hours. Give TC a pencil to write – not only is the paper in front of me blank but so is my mind. Don’t ask me to write copy, EVER! That’s like asking Kyle Busch to quit whining, it’s never going happen! Because I love our PP peeps SO much, I’m going to take a stab at this thing called blogging and tell all you out there what I’ve been up to for the past month.

I’m sure you’ve all heard and are SO excited about the upcoming release of our Five Star product. Who isn’t right?! I know I am! Timing has been everything with this product. With the sport deep within the Chase and the year almost over, most of our drivers’ schedules are bombarded with public appearances and 2011 photoshoots. Not the most perfect timing to request an autograph session that’s for sho! Thankfully we have great licensors that we work with in the industry who’ve made it happen for us to get these special cards signed in time for the product release in November. What would we do without our licensors?!

Didn’t mean it hasn’t taken any sweat or tears on the PP side of things though…the tears, you’ll have to ask Jesse (NASCAR Product Manager) about. ;) Jesse and I have both worn the soles off of our shoes traveling around getting cards signed. We’ve been all over the South, as far as Daytona, FL and Palmetto, SC to smaller towns like Randleman and Kernersville, NC meeting up with drivers. I would still be lost in some small country town in South Carolina if it hadn’t been for my Garmin.

As a true follower of the sport since I was a wee one, I’ve had opportunities to sit down with some of the best ever in the sport the past few weeks. Something not many people can say they’ve had the chance to do or will ever do. Something I can’t wait to talk to my own chitlins/grand chitlins about. I’ve met up with Legends like Richard Petty, The Silver Fox, Bobby Allison, Darrell Waltrip and Cale Yarborough to current Legends like Kevin Harvick and Danica Patrick. Yes I got to meet Danica Patrick! You can freak out now. I’ll give you a minute to calm down. ;) And yes, she’s as short as you think she is and a real fireball.

Most sessions have taken anywhere from thirty minutes to an hour to do. During this time, amongst the rumbles and grumbles of everyday shop talk, I’ve chit chatted about everything from the emergence of the Dodge Charger and Ford Mustang into the sport down to what local store serves the best hot dogs. If you’re ever in Charlotte for the race, Richard Petty highly recommends the dogs at Celebrity Hotdogs in Concord. Their walls hold as many autographs as our products do! And he’s right. The dogs are pretty dang good.

But I wouldn’t change all the hectic, chaotic work that has went into the project for anything! I grew up watching these guys fight it out on the track for years. Some of them were watched fighting it out off the track. But they are who have made this sport what it is today and with that said I am honored and very privileged to have worked with them all.

Peace and chicken grease my PP peeps,
Tonya Clarkston